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Payhook/Sellfy alternative
Comparison

Sellfy alternative with no revenue caps and a real API

Sellfy says "no transaction fees" - but caps your annual sales at $10k on the Starter plan, then forces you to $79/month the moment you exceed it. Payhook charges 0% platform fees at any volume and includes a full write API. No tier jumps. No ceilings.

Start freeRead API docs

The plan cap problem

Sellfy's "no transaction fee" is real - but the revenue ceiling is the catch. Hit $10k/year and you're on a forced upgrade to $79/month, regardless of whether your margin supports it. Payhook has no caps. You pay Stripe's standard processing rate on every sale, nothing more.

Annual revenueSellfy plan costPayhook costDifference
$5,000/yr$348/yr (Starter)$145/yr (Stripe only)$203/yr
$10,000/yr$348/yr (Starter, at cap)$290/yr (Stripe only)$58/yr
$10,001+/yr$948/yr (forced to Business)$290-$580/yr$368-$658/yr
$30,000/yr$948/yr (Business)$870/yr (Stripe only)similar

Sellfy Starter: $29/month ($348/yr), capped at $10k annual sales. Business: $79/month ($948/yr), capped at $50k. Premium: $159/month ($1,908/yr), capped at $200k. Payhook: $0/month, 0% platform fee - you pay Stripe 2.9% + $0.30 per transaction. No cap.

Exactly what you keep at each revenue level

After monthly plan cost and Stripe processing (2.9% + $0.30, avg $25 transaction). Sellfy plan selected based on which cap you're within.

Monthly revenueYou keep on SellfyYou keep on PayhookExtra in your pocket
$500/mo$450.50 ($29 plan + Stripe)$479.50+$29
$1,000/mo$880.00 ($79 plan + Stripe)$959.00+$79
$3,000/mo$2,798.00 ($79 plan + Stripe)$2,877.00+$79
$10,000/mo$9,431.00 ($159 plan + Stripe)$9,590.00+$159

Sellfy vs Payhook - feature comparison

FeaturePayhookSellfy
Platform fee0%0% (but monthly plan required)
Monthly cost$0$29-$159/mo
Revenue capNone$10K-$200K/yr per plan
API accessFull REST API (write)No public API
Create products via APIYesNo - dashboard only
WebhooksEvery saleNo webhooks
File deliveryInstant, secure linkInstant, secure link
Marketplace listingYesBasic storefront
Checkout customisationFull via StripeLimited
Payout speedStripe standardStripe standard

Where Sellfy falls short for builders

  • Revenue caps per plan - forced to upgrade the moment your business crosses a threshold
  • No public API - products must be created and managed through the dashboard UI
  • No programmatic checkout - can't create or update products from code
  • No webhook delivery system for post-purchase automation
  • Not designed for AI agent-operated or automated storefronts
  • Plan price jumps 172% at exactly the point your business starts working ($10k to $79/mo)

What Payhook gives you instead

0% platform fee, no caps
Pay Stripe's standard rate (2.9% + $0.30). No monthly plan fee. No revenue ceiling. Scale to any volume without a forced upgrade.
Full write API
Create products, generate checkout URLs, and receive payment webhooks - all via API. Build automated workflows without touching a dashboard.
Webhook delivery
Every completed purchase fires a webhook to your endpoint. Automate delivery, CRM updates, license generation, or Discord role grants from a single event.
Marketplace discovery
Every product gets an indexed page on the Payhook marketplace. Organic buyer discovery without requiring social distribution.

Quick example

POST /api/v1/products
Authorization: Bearer sk_live_...

{
  "name": "Notion Content Calendar",
  "price_cents": 1900,
  "currency": "usd",
  "category": "templates"
}

-> {
  "id": "prod_abc123",
  "checkout_url": "https://getpayhook.com/checkout/prod_abc123"
}

How to switch from Sellfy to Payhook

1
Create a free Payhook account at /auth/signup
2
Upload your product files and set your prices
3
Copy your new Payhook checkout links
4
Update your links - bio, email, sales pages, wherever you send buyers

Common questions

Does Payhook have any revenue caps or plan tiers?
No. Payhook has one tier: free to use. You pay Stripe's standard processing fee (2.9% + $0.30) per transaction and nothing else. No monthly plan, no revenue ceiling, no forced upgrades.
Can I migrate my Sellfy products to Payhook?
Yes. Recreate your products via POST /products or the dashboard, upload your files, and share the new checkout URLs. File delivery and webhook events are handled automatically.
Does Payhook handle file delivery like Sellfy?
Yes. Upload your digital file once - Payhook generates a signed, time-limited download link on every successful purchase and emails it to the buyer automatically.
What's Payhook's business model if there's no platform fee?
Right now, 0% platform fee is the founding offer - first 50 sellers lock it in permanently. We're building with seller trust first, and the marketplace discovery provides organic value in return.
Is Sellfy free to use?
Sellfy is not free. Their cheapest plan is $29/month. On top of that, Starter is capped at $10k/year in sales. Payhook costs $0/month with no revenue cap.
What are Sellfy's fees in 2026?
In 2026, Sellfy charges $29-$159/month depending on plan. There's no transaction fee but each plan has an annual revenue cap ($10K-$200K). Payhook: $0/month, 0% platform fee, no revenue cap.
How long does switching from Sellfy to Payhook take?
Most sellers complete the switch in under 30 minutes. Upload your files, create listings via dashboard or API, and update your checkout links.
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No monthly plan. No revenue caps. No forced upgrades.

Payhook is free to use, API-first, and charges 0% platform fee at any volume. Founding seller spots are still open - first 50 lock it in permanently.

Claim founding seller spotBrowse the marketplace