41 sales in 30 days. Built in an afternoon.

The problem

Alex is a solo developer who builds and sells developer toolkits. He needed a way to sell a webhook starter kit where each buyer automatically received a personalised config file on purchase.

What he built

Four steps. Built in an afternoon. No dashboard work per sale.

1. Created a product via POST /api/v1/products in under 60 seconds.
2. Pointed Payhook webhook to his fulfillment Lambda function.
3. Lambda receives sale event, generates buyer-specific config, emails it.
4. Zero manual work per sale.

The setup in code

// 1. Create the product
const res = await fetch('https://getpayhook.com/api/v1/products', {
  method: 'POST',
  headers: { Authorization: 'Bearer YOUR_KEY', 'Content-Type': 'application/json' },
  body: JSON.stringify({ name: 'Webhook Integration Starter Kit', price_cents: 2900 })
})
const { checkout_url } = await res.json()

// 2. Payhook fires a webhook on every sale
// 3. Your endpoint handles fulfillment automatically
app.post('/webhook/sale', async (req) => {
  const { buyer_email, product_id } = req.body
  const config = await generatePersonalisedConfig(buyer_email)
  await sendEmail(buyer_email, config)
})

The result

First sale on day 3. 41 sales in month one. $0 in platform fees beyond Stripe processing.